Taiwan and Lithuania look to the long term on consumer goods trade

The following piece article appeared in the Taiwan Business TOPICS, the magazine of the American Chamber of Commerce in Taiwan:

What does Lithuania mean to Taiwan? Prior to 2021, perhaps only the presence of several of the country’s basketball players in the NBA. However, following donation in July and October last year of more than 250,000 doses of the AstraZeneca vaccine, the opening of a Taiwan representative office in Vilnius in November, and a visit to Taiwan by the Lithuanian Parliamentary Group that same month, the Baltic nation was suddenly all the rage.

Orders for Rūta chocolate reportedly increased tenfold as hordes converged on the brand’s store in Taipei’s Da’an District, malty kvass – a non-alcoholic fermented malt drink – began to tickle Taiwanese palates, and Facebook groups were awash with inquiries about “that beer with the foil wrapper on top” – the Volfas Engelman range of brews that has surged in popularity among Taiwan tipplers.

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